Testmonials and Technology

Everyone knows the best form of advertisement you can have is word of mouth. The ultimate form of word of mouth is testimonials from satisfied customers. The people who use your products or services and tell others about them. This is a very believable third party endorsement of you and what you are selling. Here's how to bend the old and new together to take advantage of this. The old is using testimonials. The new is using today's technology. Get your best customers to let you video them giving a short, in their words, testimony about you and your product. (You can buy an affordable video camera for this for about $200.) Then down load these testimonies to your computer. Use Windows Movie Maker on your computer to edit these into a short movie. Your next step is to copy or burn these on to DVD discs.(The finished DVD will cost you less that $1 each) You now have short video of several people giving you testimonials. Hand these out to your better prospects. Tell them to see for themselves what others are saying about you. This is a very powerful tool. You can use it either to get new customers or to close sales. (Note: Always get your customer's written permission before using them in any videos or pictures)